Natasha Arsenijevich

Founder & Sustainability Consultant - DoGood Consulting


Natasha is an award-winning sustainability leader and business strategist. She has developed
sustainability programs & strategic plans for Canada’s largest industry associations,
construction & engineering firms, and has launched innovative market leading projects and
programs in the public and private sector. Notable professional experiences include national
management positions held at EllisDon Corporation and WSP Canada. She currently serves of
the Board of Pollution Probe, one of Canada’s first charitable environmental organizations, and
is the Executive Director of The Transformation Initiative, a not-for-profit organization focused
on sustainable market development.